By gathering and analyzing data on the decision-making processes and buying behaviors of consumers with respect to a particular product or service, the survey is an essential source of information for those needing to make strategic decisions within a business. It is a solution for companies wishing to understand consumers’ lifestyles, get to know their markets, analyze and segment the market potential, study the positioning of new products/services, identify brand awareness, evaluate the effectiveness of a communication campaign and analyze the competition

TARGETS

• Provide significant data to decision makers

• Identify the main critical issues

• Identify areas for improvement on which to intervene

• Plan business marketing activities in the medium/long term

• Generate new business opportunities.