Nasce Lindbergh Hotels per un’accoglienza tailor-made

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Un nuovo nome per una nuova identità: nasce Lindbergh Hotels.

Una nuova pagina. O, meglio, un nuovo volo. Pioneristico e, allo stesso tempo, collegato ai valori della tradizione. Come lo è stato Charles Augustus Lindbergh, il primo aviatore a compiere la traversata transoceanica e simbolo del “viaggiare” nella sua accezione di movimento, esplorazione, ricerca e avanguardia. Come lo è Nardo Filippetti, che concretizza il sogno di tornare con grande slancio e creatività alla sua prima passione, quella per l’hotellerie e l’accoglienza tailormade. Dall’unione di Eden Hotels + Resorts e The Begin Hotels Collection dell’imprenditore Guido Guidi nasce, oggi, Lindbergh Hotels.

Un vero e proprio concept di hôtellerie, che valica la tradizionale idea di catena alberghiera, per presentare uno squisito livello di offerta fortemente tailor-made. 4 collezioni, 10 strutture distribuite in 5 regioni italiane, ciascuna con un’anima indipendente e una forte identità, un unico comune denominatore, cifra stilistica del marchio Lindbergh: servizi di eccellenza, caratterizzati da una minuziosa cura dei dettagli, standard qualitativi a livello internazionale e completa dedizione all’ospite per la personalizzazione del suo soggiorno. Non semplici alberghi, ma veri e propri microcosmi in cui ogni dettaglio viene esaltato in tutta la sua unicità, senza tralasciare il forte legame con il contesto territoriale: dalla ricercatezza delle proposte enogastronomiche, all’offerta esclusiva di esperienze e momenti di relax e benessere.

Il progetto Lindbergh Hotels, creato attraverso uno studio preciso e accurato del mercato e delle tendenze del settore
travel, costruisce la sua collezione attraverso l’identificazione di 4 cluster:
Boutique Collection (Hotel Excelsior 5* – Pesaro, Grand Hotel San Pietro 5*L – Taormina (ME), SeePort Hotel
4* – Ancona)
Vibes Collection (Modica Beach Resort 4* – Marina di Modica (RG), SeeBay Hotel 4* – Portonovo (AN))
Urban Collection (Hotel La Meridiana 4* – Perugia, J Hotel 4* – Torino)
Club Collection (Nautilus Family Hotel 4* – Pesaro, Cala della Torre – Siniscola (NU), Sikania Resort & Spa –
Marina di Butera (CL)).

L’obiettivo è quello di far sentire l’ospite, protagonista indiscusso, come a casa in un clima di familiare professionalità, coccolato da uno staff altamente specializzato in grado di soddisfare ogni richiesta.
Un nuovo concetto di accoglienza con radici legate ai valori della grande tradizione italiana dell’ospitalità. Ne deriva
un’offerta di lusso non convenzionale, sofisticato e non urlato, basato su una relazione autentica e genuina con l’ospite. Capacità di pensare fuori dagli schemi, sguardo visionario e intraprendenza, uniti a una forte conoscenza del settore, hanno ispirato Nardo Filippetti, che, con il supporto di Guido Guidi, sta plasmando luoghi da vivere con tutti i sensi. Luoghi in cui evadere e, al tempo stesso, sentirsi protetti. Un viaggio, quello intrapreso da Filippetti e Guidi, in cui la loro inestimabile passione per il mondo dell’hôtellerie viene trasmessa in ogni piccolo particolare di ognuna delle dieci strutture per un’esperienza personalizzata, per dar vita a mondi da esplorare, in continua evoluzione.

Eden Hotels verso il rebranding con GGF GROUP

Fillippetti volta pagina: Eden Hotels verso il rebranding

Prima uscita pubblica per Nardo Filippetti nell’era post-Eden Travel Group. La “sua” Eden, cresciuta negli anni
e poi ceduta ad Alpitour, con cui sta per definirsi la transizione della divisione tour operating. Ma Filippetti, come si sa, non ha ceduto tutto al gigante torinese controllato da Giovanni Tamburi. Ha lasciato per sé gli hotel “di casa”, che ora tornano a essere il suo core business, avviandosi a una profonda trasformazione. La nuova era, almeno a livello simbolico, è iniziata nel sud della Sicilia, dove è stata radunata la stampa per l’inaugurazione della prima stagione del 4 stelle Modica Beach Resort sotto il cappello di Eden. Una struttura dal design ricercato che coniuga la vocazione cosmopolita con il legame con il territorio, vantando tra i servizi anche Spa e zona fanghi. «L’apertura del Modica Beach Resort rappresenta un nuovo, importante tassello nella strategia di ampliamento del portfolio di hotel sul territorio, ciascuno con una propria individualità e personalità ben definita – ha dichiarato Filippetti in persona, ora nel ruolo di presidente Eden Hotels + Resorts – Con questo nuovo progetto, che mira a riattualizzare i valori della tradizione italiana dell’ospitalità, desideriamo offrire ai turisti italiani e internazionali un soggiorno con alti standard qualitativi e servizi d’eccellenza, valorizzando il legame con un territorio ricco di cultura e di bellezze naturali». Parte dalla Sicilia, dunque, il rilancio della divisione hotel dell’azienda di Pesaro, finora supportata dall’anconetana Ggf
Group per la cura della customer experience, con il suo presidente Guido Guidi ora a capo della comunicazione e del marketing. Una catena alberghiera che punta alla qualità e ai servizi alla clientela, che sarà investita da un profondo rebranding, i cui dettagli saranno annunciati a breve. Quel giorno, con tutta probabilità, Filippetti saluterà per sempre il marchio Eden, voltando definitivamente pagina.

Cosa c’è dietro al Big Data Analytics

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Numeri e parole nei contemporanei sistemi di gestione dei Big Data Analytics

Le nuove discipline di analisi e gestione dei dati, come ad esempio i processi di Big Data Analytics, hanno introdotto non solo nuove terminologie, ma anche nuove definizioni di ruoli e responsabilità nelle gerarchie aziendali.

Appellativi come Data Scientist, Business Intelligence Manager o Chief Data Officer sono oramai entrati nel linguaggio comune, e non indicano solamente una carica professionale, ma implicano interazioni e integrazioni complesse con diverse aree funzionali e strategiche.

Come nasce l’informazione

Al suo primo approccio con i numeri semplici, un bambino li pronuncia in sequenza. Successivamente, associa ai numeri oggetti ed azioni, li memorizza, li somma e sottrae e poi moltiplica e divide. Andando avanti, li colloca all’interno di insiemi e gruppi di varia entità e misura… li conta!

Impara ad ordinarli, classificarli, raccoglierli e organizzarli con cura, li aggrega e li analizza ed infine sarà in grado di  sintetizzare la quantità del dato nella qualità di un’informazione.

Una volta generata, l’informazione va raccolta, letta, compresa, interpretata.
“Intelligenza” deriva da”Intus legere”  leggere dentro, leggere tra le righe.  Intelligenza è saper mettere in relazione tra loro le informazioni, saperle confrontare, sistematizzare e comprendere, ma è anche creare ordine e flussi coerenti in quelle stringhe che dalla fine del XX secolo misuriamo in Kilo, Mega, Giga, Tera, Peta, Exa, Zetta e Yotta Byte.

L’informazione entra in azienda

Il sistema azienda si interfaccia e si confronta da un lato con un contesto esterno e con i mercati in esso presenti, dall’altro con l’organismo interno all’azienda stessa fatto di personale, procedure, architetture e componenti logiche e tecnologiche. I due contesti si parlano attraverso un flusso di dati e informazioni che reciprocamente vengono scambiati, richiesti ed esaminati nel più ampio insieme della competizione di mercato.

Individuare i bisogni, raccogliere i dati, analizzare gli elementi, trasformarli in informazione. Sviluppare soluzioni innovative al servizio di sfide reali di business, analizzare processi, dati e problemi per i quali individuare soluzioni e/o aree di miglioramento, identificare nuovi modelli di business, mappare processi e monitorare KPI di performance, consentire al top management di prendere decisioni saldamente basate sull’analisi dei dati.

Dati interni e dati esterni, strutturati e destrutturati contraddistinti dalle caratteristiche di Volume, Velocità, Varietà e Valore, si inseriscono nel flusso di misurazione, analisi, informazione e azione posto in atto nei processi di Business, Competitive e Social Intelligence.

Il mercato, i nostri clienti finali e partner nei canali B2C e B2B parlano di sé, dei loro bisogni e necessità, parlano di noi e dei nostri competitor, cercano prodotti e servizi, commentano, esprimono giudizi, si confrontano e scelgono ciò che più soddisfa le loro esigenze, ed è in questo spazio che la sfida e la competizione prendono la forma del dato.

Strumenti e figure professionali adeguate

I sistemi di Data Collection, Content Management System (CMS), Datawarehouse integrati con quelli di Customer Relationship Management (CRM), gli Enterprise Resource Planning (ERP) consentono ai Data Scientist di porre il proprio lavoro al servizio di Strategic Planner, Product Developer, Marketing Product Manager, Customer Service Manager, Technology Research, Resource & Manufacturing Planner, R&D Manager e Chief Financial Officer al fine di supportare fasi operative, di controllo e strategico-funzionali.

Il flusso di informazioni ha la necessità di essere gestito e monitorato attraverso un attento sistema di Project Management che consenta un continuo confronto e interscambio di informazioni tra il front line, il middle e l’executive management.

Il Big Data Analytics è tutto questo, perché “big” sono i flussi di informazioni economiche e finanziarie, “big” sono le informazioni di marketing e di vendita, “big” sono i dati alfanumerici e geo-spaziali inseriti nei database relazionali e nei più contemporanei Geographical Information System, “big” sono gli scambi di dati destrutturati (video, immagini, parole e linguaggio composti da un elevato numero di metadati da cui estrarre informazioni attraverso tecniche di analisi semantica),”big” sono i Tweet, i post, “big” sono le ricerche online e della navigazione web.

Da un recente studio dell’Osservatorio Big Data  Analytics & Business Intelligence, School of Management dell’Università di Milano, emerge che l’utilizzo dei Big Data nei sistemi di analisi aziendale si diffonde trasversalmente dal mondo dei servizi bancari e assicurativi, della pubblica amministrazione e sanità a quelli legati al turismo e ai trasporti, passando per il tradizionale mondo delle telecomunicazioni da un lato e dei prodotti e utilities (alimentare, tessile/abbigliamento, automotive, metalmeccanico, degli elettrodomestici, chimico e della GDO) dall’altro.

Affinchè questa mole ingente di dati possa essere utilizzata ai fini strategici, mancano ancora nel mercato figure specializzate, strategie condivise e team di governance inter funzionali. Anche se ci fossero, queste figure si scontrerebbero con la mancanza di strumenti di analytics adeguati, tecnologie e sistemi di aggiornamento, confrontabilità e integrazione delle fonti informative che ne garantisca l’adeguata qualificazione.

Laura Osmani

Fonte: Osservatorio Big Data Analytics & Business Intelligence

La tua azienda non è pronta a gestire adeguatamente il processo di Big Data Analytics? Lascia fare a noi!
Scrivici qui!

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You’ll need to concentrate on the question of subject to begin with. Continua a leggere

5 Basic Rules Of Web page design

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You additionally don’t want to set the text size too small (hard to read) or too large (it will appear to shout at your visitors). Almost all capitalised emails give the visual aspect of shouting at your tourists.

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The web site needs to be easy to get around

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Your web site should be easy to find

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Your website page layout and design need to be consistent throughout the site

Just like any record formatted on the word processor or as with any pamphlet, newsletter, or perhaps newspaper set up in a personal pc publishing plan, all graphic images and elements, typefaces, headings, and footers should certainly remain dependable throughout your website. Consistency and coherence in a document, vogue a report or possibly a set of internet pages, project an expert image.

For example , if you use a drop shadow as a wonderful effect in your bullet items, you should use drop shadows in every of your principal points. Link-colours should be consistent of our own web pages. Typefaces and backdrop colours, as well, should continue to be the same throughout your site.

Colour-coded web pages, especially, need this kind of consistency. Typefaces, alignment in the main text as well as the headings, background effects, as well as the special effects on graphics should remain precisely the same. Only the shades should improve.

Your web-site should be quick to down load

Studies include indicated that visitors will begin to lose interest in your web site if the majority of a webpage does not download within a minute. (Artists’ internet pages should have a warning on top of their internet pages. ) Even web sites that happen to be marketed to high-end users have to consider download times. Occasionally, getting to internet sites such as Microsoft company or Sunshine Microsystems is extremely difficult weberhausblogpilot.de and time consuming that visitors will usually try to get the sites during nonworking hours from their homes. If your organization does not have good brand recognition, it is advisable to keep your down load time when short as it can be.

A good application of this control is adding animation to your site. Sure, animation appears “cool” and does initially catch your eye ball, but toon graphics are inclined to be significant files. Check the download time of the pages primary. If the down load time of your page is relatively short plus the addition of animation will not unreasonably increase the download time of your web page, then in support of then ought to animation be a consideration.

Finally, before you consider the personal choices of your web site design, you should think of all of the previously mentioned rules INITIAL and modify your personal personal preferences accordingly. The attitude “I don’t like how it looks” should always be secondary to your internet site’s function. Which is essential: creative expression/corporate image or perhaps running a effective business?